About appusula

Independent, self-funded, solo-operated

What appusula is

appusula is an App Store Optimization (ASO) and app-intelligence tool for iOS and the Apple App Store. It tracks keyword ranks across storefronts, benchmarks competitors, watches ratings and reviews, and grades your listing with AI-assisted ASO scoring — all from one dashboard you can self-host.

Who builds it

appusula is built and run by a single independent developer, not a venture-backed team. It started as a tool for tracking my own apps and grew into something other indie developers and small teams can use. Being solo means the roadmap is deliberately focused: iOS only, sanctioned public data rails only, and no feature ships until it earns its place. It also means when you email support, you reach the person who wrote the code.

How we source data

We use only sanctioned, public endpoints (such as the iTunes Search/Lookup API and the Apple review RSS feed) plus the data you connect from your own accounts (App Store Connect, Google Analytics 4, RevenueCat). We never fabricate search-volume figures: keyword demand is shown as a relative Search Popularity index scoped to one storefront, never as invented “searches per month.” See the ASO guides for the methodology.

Contact

Questions, feedback, or bug reports go straight to me at support@appusula.com. For data and privacy requests, see the privacy policy.